Interviews

Interviews

Interviews with experts from the food industry

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"The market remains volatile. It will not work in the future without strong partnerships"
- Olaf Böhm
Interview
"In the end, it's always about quality - even a currywurst has to be really good"
- Thomas Mack
Interview
"Generic design does not ensure recognition or positive associations. If you want your product to stick in consumers' minds, you have to invest in a design that is linked to the quality of the product."
- Lukas Nikol
Interview
"Certifications are always a team effort"
- Florian Stadler
Interview
"Predictability is crucial for food trucks - and that's exactly why long-life products and tins play such an important role. You only open what you really need."
- Franziska Weidner
Interview
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